Mobiquity and NorthBay Solutions Partner to Deliver Right Time Experiences
Waltham and Andover, MA September 22, 2016
Mobiquity, a digital engagement provider for the Fortune 500 and AWS Partner Network (APN) Premier Consulting Partner, and NorthBay Solutions, an APN Advanced Consulting Partner recently named one of the top 20 Big Data companies in the world by The Silicon Review, today announced a partnership to provide more meaningful customer insights to the enterprise. The partnership combines Mobiquity’s expertise in customer experience with NorthBay’s highly advanced Big Data and analytics solutions with a focus on serving the AWS ecosystem.
With enterprise data growing in size and complexity, managing, analyzing, and acting on key business information is often a challenge due to decentralized data streams and inaccurate decision support. Yet delivering Right Time Experiences with the right information on the right channel to meet customers’ goals requires an understanding of user segments, existing data sets, and the roadmap to new insights.
Through their partnership, Mobiquity and NorthBay will collaborate on new and refined engagement channels, including mobile, Amazon Alexa and other voice solutions, and chat bots. Mobiquity will focus on strategizing and designing custom solutions tailored to clients’ individual needs while NorthBay will perform enterprise data engineering for optimal scalability and accessibility. The resulting solutions will run on the AWS Cloud, providing an inexpensive and reliable cloud computing service at their foundation.
“As enterprises navigate the age of the customer, achieving Right Time Experiences is critical,” said Ty Rollin, Mobiquity’s Chief Innovation Officer. “We believe that partnering with NorthBay, a leader in data engineering, offers the right blend of expertise for enterprises looking to leverage existing data streams while uncovering new engagement details.”
“We are pleased to join forces with Mobiquity to deliver end-to-end value to both our current clients and new organizations that could benefit,” said Jim Keller, Vice President at NorthBay. “From collecting and storing data to extracting and acting on meaningful customer insights, Mobiquity and NorthBay are now positioned to deliver better service to the enterprise.”
Mobiquity Inc. is a digital engagement provider that strategizes, designs, builds, and optimizes data-driven solutions for more than 200 leading brands around the world. With a mission to humanize digital experiences, its team of consultants, designers, engineers, and data scientists engages consumers, patients, and employees across all channels, including mobile, web, Internet of Things, and voice, wherever they are. Each day, 50 million users interact with Mobiquity’s solutions for accessing weather information and placing mobile orders to tracking patient trends and receiving continuous care. Learn more at http://mobiquityinc.com.
About NorthBay Solutions
NorthBay is a global provider of Big Data and mobile software development services and solutions. The company specializes in the architecture and development of Big Data and mobile solutions for clients in markets that include media, advertising, mobile gaming, financial services, healthcare, life science, education, publishing, and retail. NorthBay currently employs nearly 200 people worldwide. For more information, visit http://northbaysolutions.com.
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