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Operationalize Data Sharing at Scale

With a centralized data platform, financial services and insurance organizations can unlock the type of insights they need to succeed. But legacy, on-premises infrastructures need to be augmented or even replaced with a centralized data platform in the cloud in order to make it happen.

Data centralization brings together critical data sources into one place so it can be more effectively managed and accessed.

Data Platforms for Financial Services

Data Platforms for Financial Services

Top Use Cases

  • Optimizing conversion rates with personalized credit and insurance offers presented in real time.

  • Improving retention rates by empowering financial advisors to reach out to at-risk individuals.

  • Increasing customer lifetime value with real-time cross-sell/up-sell offers for logged-in users.

  • Building sticky financial instrument products for high-net worth customer segments.

Top IT Challenges

  • Outdated legacy systems that are costly and cumbersome to use and scale in real time.

  • Stakeholder reluctance around data sharing and centralization.

  • Siloed data stores that compromise customer experience and product innovation.

  • Complex data sources that derail governance.

  • Lack of experience with modern data platforms.

Data Platform Accelerators from NorthBay and AWS

When it comes to using data to drive growth and profitability, many established financial services and insurance providers know they need to keep up with their younger fintech counterparts. As a result, line-of-business are leaning on IT to deliver the insights they need from an ever-growing number of data sources.

Data Platform Accelerators from NorthBay and AWS are a unique and proven set of processes and best practices that are purpose-built to speed up time-to-value.

With NorthBay Data Platform accelerators, IT teams can:

Watch this 3-minute video to learn more about NorthBay and AWS Data Platform Accelerators.

Top 10 Questions from FinServe CTOs NorthBay

Top 10 Questions from FinServe CTOs NorthBay

CASE STUDY:
  1. How can I enable our line-of-business leaders to leverage AI/ML and other innovative technologies to optimize customer retention?
  2. What are the best financial services datasets for solving business challenges using analytics and machine learning?
  3. How can I support enterprise-wide data sharing while enforcing data governance?
  4. How can my IT team that has limited cloud and AI skills build and run a data platform?
  5. Is modernize in-place a short-term fix or a longer-term solution?
  6. Which is the right approach for analytics modernization: A centralized data lake or decentralized data mesh?
  7. Why are so many financial services CIOs/CTOs choosing the cloud, especially AWS Cloud, for their data platform?
  8. Are there proven reference architectures to accelerate my modernization journey?
  9. Have fintech innovators found new ways to solve the data quality conundrum?
  10. What are the top use cases for generative AI in the financial services industry?
Technology Leadership as a Service

NorthBay Accelerators for Planning, Building, and Scaling Data Platforms

NorthBay Accelerators for Planning, Building, and Scaling Data Platforms

How to Solve the Data Quality Conundrum

How to Solve the Data Quality Conundrum

Adding new data sources to legacy data warehouses is a complex and time-consuming process (six-plus months, on average, for each new source). Purpose-built for Amazon Web Services analytics environments, the NorthBay Data Quality Engine streamlines the data ingestion process by:

  • Automatically auditing existing datasets
  • Identifying relationships between different datasets
  • Implementing custom rules for data consistency
  • Ensuring easy integration with AWS analytics
  • Detecting anomalies in real-time
The Data Quality Conundrum in Financial Services
CASE STUDY:

Success Story:

Modernizing and Managing Grow Credit’s Applications and Operations on AWS Cloud

Learn how we helped Grow Credit embrace containers, microservices, and serverless — and why they rely on us for ongoing management of their AWS Cloud environment.

Technology Leadership as a Service

AWS: The Foundation for Analytics and Innovation

AWS offers more data services than any other cloud provider, making it easier to aggregate and centralize data, maintain data lineage, and store any type of data at scale.

NorthBay has been 100% AWS-focused for nearly a decade, and we’ve worked hand-in-hand with AWS Professional Services to implement enterprise-wide data lakes and analytics solutions for leading financial services firms.

AWS: The Foundation for Analytics and Innovation

JAM Sessions By Use Case

JAM Sessions By Use Case

NorthBay JAM Sessions are 10-day, no-cost or low-cost immersive workshops where your team deep dives with our AWS experts. We work hand-in-hand to stand up a live AWS instance with your data and your use case.

By planning, architecting, and developing a rapid prototype solution together with NorthBay, you can fast-forward your data platform initiative to tackle the most in-demand use cases.

Build a prototype of a personalized online application experience to optimize conversions.

Customers continue to expect their financial services providers to understand their specific situation and provide them with personalized offers at their point of need.

By combining internal customer datasets gathered through multiple channels, financial services organizations can optimize conversion rates with personalized credit and insurance offers presented in real-time.

  • Improve the efficiency of the customer journey by developing prospect segments most likely to convert
  • Capture website user behavior in real time, and trigger personalized communications to prospects
  • Send customized messages to registered users who don’t complete applications

JAM Session Curriculum Overview

  • Participate in 10 days of immersive collaboration with the NorthBay team
  • In a sandbox environment, Use your data to learn quickly, conduct POCs, and identify and mitigate potential blockers
  • Execute against a high-level architecture
  • Develop a business case
  • Set daily goals and conduct end-of-day retrospectives to measure progress

Qualified institutions are eligible for funding from AWS and NorthBay to offset a portion of this investment.

Build a prototype of solution that empowers financial advisors to reach out to at-risk individuals.

Consumer expectations for experiences with their financial services providers are at their highest level and constantly increasing. In fact, recent studies reveal that more than 50% of banking customers would consider switching to a bank that offers better money management features. And in times of economic uncertainty, keeping customers from going elsewhere is a top priority.

By bringing in sample data from various source systems (CRM, Web, etc.) and triggering early interventions based on anomalies, financial services organizations can:

  • Create a 360-degree view of customers to help with alerting and initiating interventions
  • Identify friction points and create more personalized experiences
  • Enable advisors to proactively reach out to at-risk customers with compelling offers

JAM Session Curriculum Overview

  • Participate in 10 days of immersive collaboration with the NorthBay team
  • In a sandbox environment, ingest sample data from multiple sources and perform basic ETLs to unify the data
  • Execute against a high-level architecture
  • Develop a business case
  • Set daily goals and conduct end-of-day retrospectives to measure progress

Qualified institutions are eligible for funding from AWS and NorthBay to offset a portion of this investment.

Build a prototype of a solution that surfaces real-time cross-sell/up-sell offers for logged-in users.

While financial services providers know they need to get closer to customers, many leaders are concerned they lack sufficient data analysis capabilities. By leveraging click-stream data from logged-in users, financial services organizations can:

  • Identify and connect with the high-value or high-net worth customers earlier in their customer journey
  • Build predictive models for customer behavior insight
  • Create connected experiences across the customer lifecycle to bridge cross- and up-selling products

JAM Session Curriculum Overview

  • Participate in 10 days of immersive collaboration with the NorthBay team
  • In a sandbox environment:
    • capture data from the click stream data
    • show real-time behaviors and insights on a dashboard
    • conduct proactive customer service outreach
  • Execute against a high-level architecture
  • Develop a business case
  • Set daily goals and conduct end-of-day retrospectives to measure progress

Qualified institutions are eligible for funding from AWS and NorthBay to offset a portion of this investment.

Build a prototype of a platform scrapes data from external sources and delivers insight into new product innovation.

  • Garner insight for new product innovation and relevance optimization
  • Develop products targeted to high-net worth customer segments
  • Create connected experiences across the customer lifecycle to bridge cross-sell and up-sell products

JAM Session Curriculum Overview

  • Participate in 10 days of immersive collaboration with the NorthBay team
  • In a sandbox environment:
    • Scrape data from a number of website properties and other digital sources
    • Cleanse the data and identify user profiles based on certain metrics
    • Gain insight from user behavior to devise and test new products
  • Execute against a high-level architecture
  • Develop a business case
  • Set daily goals and conduct end-of-day retrospectives to measure progress

Qualified institutions are eligible for funding from AWS and NorthBay to offset a portion of this investment.

Have Questions?

Schedule a 30-minute session with a Financial Services specialist to discuss your data platform use case and how to green-light your project with a NorthBay and AWS JAM Session.

“The 5 NorthBay must-haves to accelerate
Data Platform deployments and remove risk”

Our Expertise

Our Expertise