In the ultra-competitive real estate industry, data has the power to give a business an edge over the competition – if they have the ability to capture, store, and mine it for actionable insights. RE/MAX INTEGRA knew this all too well, but they were struggling to provide the level of reporting that would enable stakeholders across the organization to make better informed - and more timely - business decisions.
Real estate technology systems are notoriously fragmented, and the technology stack at RE/MAX INTEGRA was made up of multiple proprietary and third-party tools. Agents relied on Leadstreet US, LeadStreet Ontario-Atlantic, and iConnect Europe to manage their clients and transactions. iFranchise was used for membership and billing, and internally the organization operated multiple department-specific systems. As a result, data was spread across disparate, disconnected technologies, and correlating it was an extremely difficult and highly manual process. Misinterpretation and improper manipulation of data was an all-too-common occurrence as there were no enterprise-wide reporting standards.