Eliza Corporation solutions engage healthcare consumers at the right time, via the right channel, and with the right message in order to capture relevant metrics and outcome of their health following treatment. When the company reached out to NorthBay Solutions, they were completing nearly one billion customer outreaches per year, using interactive voice response (IVR) technology, SMS, and email channels. They were receiving data from multiple sources including customers, claims data, pharmacy data, Electronic Medical Record (EMR/EHR) data, and enrichment data.
As a result, the company was wrestling with significant challenges related to processing and analyzing massive amounts of both structured and unstructured data, which was being stored in an Oracle Exadata database. Perhaps most concerning was that the ability to continue to meet HIPAA compliance mandates was becoming an issue due to the multiple data sources in use and corresponding and data lineage issues. Specifically, Eliza must remove/obfuscate any PII (Personally Identifiable Information) and PHI (Personal Health Information) from the data very early in the workflow. Considering the volume and velocity of the data, the obfuscation task itself became a Big Data problem.